Retail & eCommerce
Introduction
Zalora is Southeast Asia’s leading fashion and lifestyle e-retailer, with operations spanning multiple culturally and economically diverse countries. These regional differences bring a wide range of local digital payment preferences, which Zalora needed to manage more effectively. The company was seeking a scalable solution to organize existing payment methods and onboard new providers rapidly, all without disrupting the customer experience. BridgerPay delivered on that need, exceeding expectations with speed and flexibility.
Challenge
Managing payments across Southeast Asia required Zalora to integrate with numerous local PSPs, but internal limitations made this difficult. Many potential integrations had to be deprioritized or dropped entirely due to time and resource constraints. The company needed a platform that could onboard multiple PSPs without causing delays, while preserving Zalora’s consistent visual identity and user experience across all regions. Timeliness was critical, and the solution had to be highly adaptable to support each market’s unique requirements.
Solution
BridgerPay provided Zalora with a single orchestration layer that enabled the company to connect with any PSP on demand, all while maintaining a unified and fully branded checkout experience. The implementation was fast and tailored to Zalora’s specific needs, allowing the team to integrate new providers in a fraction of the usual time. Since deploying BridgerPay, Zalora has doubled its available payment methods and is on track to triple them by year’s end. The platform also eliminated technical hurdles that had previously blocked partnerships, including closing long-pending deals with providers that no other system could integrate efficiently. With BridgerPay handling the integrations, Zalora now delivers a seamless eCommerce experience across all regions, while responding faster to market demands and customer preferences.
Custom Installment
Created a unique interface for installment payment managed by Zalora
+8%
Approval ratio up lift
4
Payment connections connected with Bridgerpay
5
Countries in SEA with separate entities
"Using BridgerPay didn't just pay off, the ROI is absolutely unbelievable. Everything about Bridgerpay is excellent. Speed of deployment, customization, customer care, and ease of use are top-notch. A platform like this is definitely new and one of a kind. I'm glad that we approached BridgerPay, I am extremely pleased by the work done so far, and I can't wait to keep using BridgerPay in the future."
Kannan Rajaratnam, Regional Head of Payments, Zalora
“With BridgerPay doing the heavy lifting on the PSPs integration side, we will be able to say ‘yes’ to a lot of PSP integration requests. This will help a lot because we will be able to use specific payment methods for every region. This is especially important in SEA, where markets are very diverse and localized.”
Ran Cohen, Co-founder & CEO, BridgerPay