Bridger connections 💙 Empowering merchants to choose the best payment providers

What we covered

In this webinar, Ran Cohen and Matthew Boundy introduced BridgerPay’s Connections Engine, a powerful tool that helps merchants easily discover and connect with the right payment service providers for their business. What started as internal knowledge within the Bridger team has evolved into a public-facing, self-serve engine designed to match businesses by region, industry, volume, and risk level. The purpose is to eliminate time-consuming applications and give merchants control over the selection process. The engine is constantly updated with provider capabilities, feedback, and support from PSPs. Bridger also offers pre-approval support to streamline onboarding for enterprise clients. A live demo showed how easy it is to filter results, submit a request, and get connected to providers in real time.

The team emphasized that BridgerPay remains neutral and never sits between the commercial relationships of merchants and PSPs. The engine simply facilitates connections based on fit and readiness. The discussion also covered merchant risk profiles, localization needs, and the growing importance of alternative payment methods. Bridger's goal is to simplify PSP discovery, reduce onboarding time, and improve approval rates. Matthew and Ran explained how data from Bridger is used to optimize recommendations over time. The Connections Engine is open to anyone, even non-Bridger clients, and does not require a paid account to use. The webinar ended with a teaser for Bridger’s next product, described as a completely new way to pay, which will be revealed at their next event.